BRANDING DESIGN AND MANAGEMENT

PAULINE URAN ANAK DABIT

DGD3-10/12-00071

BRANDING DESIGN AND MANAGEMENT

SIR SUKHAIRI

RESEARCH 

BRANDING DESIGN AND MANAGEMENT

• The brand is "a name, term, design, symbol, or any other feature that identifies one seller product is different from other sellers. Brands are used in business, marketing and advertising. Originally, livestock branding has been adopted to distinguish a cow from another using a distinctive symbol burned into the skin of the animal with a hot branding iron. a modern example is the Pepsi brand owned by Pepsi Company. 

• In accounting, a brand which is defined as an intangible asset is often the most valuable asset on the balance sheet of a corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is a key management technique that ascribe value to a brand, and enable successful marketing investments to maximize shareholder value. Although the brand is only available to appear on the balance sheet of the company, the concept of placing a value on brand marketing military leaders who will focus on long-term leadership and management for the brand.

REFERENCES :

For example : 

The brand I used in my life for today :

  - so many brand I used for one day

Task 1

1. What is your project? Why?
2. Research - History ( Logo Evolution )
3. The changes

• WHAT IS YOUR PROJECT? WHY?

I have the task of choosing a sprite as my project. I have chosen this sprite is because I am interested in this sprite carbonated drinks. Therefore, I want to make some changes to the logo sprites are to attract more people who love and take advantage of these drinks like coca cola interest. 

• RESEARCH - HISTORY 

Sprites have been introduced in the united states was in 1961 to compete with 7 Up. This is because of the common misconception that the name was inspired by illustrator Haddon Sundblom's "Sprite Boy" which has become a mascot character in coca cola ad campaign in the 1940s and 1950s. In 1980, many years after the introduction of the sprite, coca cola bottling was pressing so great was distributed 7 Up to replace a competitor's product coca cola. In largely due to the greater strength of the network of coca cola bottling sprites eventually became the market leader in the categories of soft drinks taste lemon-line in 1978.

LOGO EVOLUTION :

• THE CHANGES

Later in the project I want to make some changes. for example, maybe I'll change the text font, change to the simple of logo and change the design of the logo sprites.

MY SKETCHES
The example : 
- I have three paper for example of sketches.

Logo Experiment with typo

Logo Experiment with color

Competitors

     

The event for the transport, billboard and bus stop :

1. Lorry

The original of image of lorry.

Second lorry look like.

The last look like of the lorry after changing.

2. The bus stop

The first bus stop look before.

The second bus stop look.

 The last bus stop looking after changing the color of background.

3. The billboard

 Original images billboard look like.

 The second images of the billboard.

The last images for the billboard look like.