My Graphic Area: BASIC GRAPHIC DESIGN

Basic Graphic Design

Task 1

Group Member :

Elaine Nisha D'cruz
Pauline Uran Anak Dabit
Noor Wardah Binti Baharuddin

History of Graphic Design

30000-7000 BC

There are hundreds of graphic designs of animals by the primitive people in the Chauvet Cave, in the south of France,which were drawn more than 30,000 B.C. The image of "Spotted Horses" ; painted by woman artists inside France's Pech Merle cave dated 23,000 BC, as well as similar designs in the Lascaux cave of France that were drawn more than 14,000 B.C. , the Altamira cave paintings of a bison is between 9000 to 17000 BC, the designs of the primitive hunters in the Bhimbetka rock shelters in India were drawn more than 7,000 B.C.

3600 BC
The Blau Monument, the oldest artifact known to combine words and pictures.

1276
Printing arrives in Europe with a paper mill in Fabriano, Italy.

1045 AD
Pi Sheng invents movable type, allowing for characters to be individually placed for printing.

105 AD
Chinese government official Ts’aiLun credited with inventing paper.

1 Jan 1440

Gutenberg's Printing Press

Johannes Gutenberg completed his wooden press which used movable metal type.*This invention was based on the wine press.

1450
Johann Gensfleisch zum Gutenburg credited with perfecting the system for printing type in books
.

30 Sep 1452

42 Line Bible

The Gutenberg Bible was the first major book printed in the West using movable type. It marked the start of the "Gutenberg Revolution" and the age of the printed book in the West.

1460
Albrecht Pfister the first to add illustrations to a printed book.

1470
Nicolas Jenson, considered one of history’s greatest typeface designers, sets news standard for Roman type.

12 Jun 1493

Nuremberg Chronicle

The Nuremberg Chronicle* written in Latin. Depicts the history of the world with over 1800 beautiful woodcut illustrations, some hand coloured*an estimated 1100 copies of this book survive today.

1530
Claude Garamond opens first type foundry, developing and selling fonts to printers.

1722
First Caslon Old Style font developed, later used for the printing of the Declaration of Independence.

1 Jan 1757

Baskerville

- The Baskerville typeface is the result of John Baskerville's intent to improve upon the types of William Caslon. *Increased the contrast between thick and thin strokes, making the serifs sharper. Severely criticised due to the thinness of the strokes. Critics maintained that his type "hurt the eye" and would be "responsible for blinding the nation".

1 Jan 1760

Fournier

- Pierre Simon Fournier was type founder, punch cutter, type designer.

12 Oct 1760

Hokusai

- Katsushika Hokusai was a Japanese artist, ukiyo-e(a school of Japanese art depicting subjects from everyday life, dominant in the 17th–19th centuries.) painter and printmaker of the Edo period. * Japan's leading expert on Chinese painting.

1796
- Author Aloys Senefelder develops lithography(the process of printing from a flat surface treated so as to repel the ink except where it is required for printing.).

1 Jan 1798

Bodoni

- Giambattista Bodoni was the fourth son of a master printer. He did away with old-style letters and introduced a new clear simple

type - the Modern typeface- was characterised by a severe simplicity.

1800

- Lord Stanhope invents first printing press made of all cast-iron parts, requiring 1/10 the manual labor and doubling the possible paper size.

1 Jan 1810

Brothers Grimm

- Jacob and Wilhelm Grimm best known for publishing collections of folk tales and fairy tales*In 1812 the Grimm brothers published their first volume of fairy tales, Tales of Children and the Home.

1816
- First sans-serif font makes a subtle entrance as one line of a book.

8 Feb 1819

John Ruskin

- John Ruskin was an English art critic and social thinker*His essays on art and architecture were extremely influential.

9 Apr 1830

Muybridge
- The First Motion Picture*Eadweard J. Muybridge was an English photographer*known for his work on animal locomotion, with use of multiple cameras to capture motion, and his zoopraxiscope, a device for projecting motion pictures * At the Chicago 1893 World's Columbian Exposition, Muybridge used his zoopraxiscope to show his moving pictures to a paying public in the very first commercial movie theater.

24 Mar 1834

William Morris

- William Morris was an English textile designer, artist, writer, and socialist. In 1861, Morris founded a design firm which profoundly influenced the decoration of churches and houses into the early 20th century.

31 May 1836

Jules Cheret

- Jules Chéret was a French painter and lithographer * He has been called the father of the modern poster. - The women of Chéret's posters were joyous, elegant and lively free-spirited females. He was also called the father of women's liberation.

9 Jan 1839

Daguerrotype

- A daguerreotype (original French: daguerréotype) was the first large scale commercial photographic process.*It was developed by Louis Daguerre and Joseph Nicéphore Niépce. Niepce had produced the first photographic image in the camera obscura * August 19, 1839, the French government announced the invention as a gift “Free to the World.”

1 Jan 1846

Caldecott

- Randolph Caldecott transformed the world of children's books in the Victorian era.* Two books illustrated by him,which came out each Christmas for eight years.

1 Jan 1848

Pre-Raphealites

- a group of English painters, poets, and critics* They believed that the Classical poses and elegant compositions of Raphael in particular had been a corrupting influence on the academic teaching of art.
- have genuine ideas to express; study Nature attentively;to sympathise with what is direct and serious and heartfelt. and produce thoroughly good pictures and statues.

19 Jun 1856

Elbert Hubbard

- Elbert Green Hubbard was an American writer, publisher, artist, and philosopher.
- He was an influence on the Arts and Crafts movement
- most famous for his essay A Message to Garcia(The lieutenant was charged with delivering an important message to a Cuban general, and did not abandon his mission in the face of many obstacles.).
- founder of the Roycroft Arts and Crafts community which attracted earnest hard working young men and women, pilgrims and admirers from all over the world who made hand-illuminated books, Mission furniture, stained glass, leather goods, and copper utensils

24 Jul 1860

Alphonse Mucha

- A Czech Art Nouveau painter and decorative artist best known for his distinct style and his images of women.
- featured beautiful, robust young women in flowing vaguely Neoclassical looking robes, often surrounded by lush flowers which sometimes formed haloes behind the women's heads.
- In contrast with contemporary poster makers he used pale pastel colors

6 Jan 1861

Victor Horta

- Belgian art nouveau architect, decorator and designer* His building "House Tassel" is considered as the first Art Nouveau building.

14 Jul 1862

Gustav Klimt

- Austrian Symbolist painter and one of the most prominent members of the Vienna Secession movement.
- Gustav Klimt is a precursor to Nouveau, and German Expressionism.

24 Nov 1864

Toulouse Lautrec

- Toulouse-Lautrec captured in his art the Parisian nightlife
- the son and heir of Comte Alphonse-Charles de Toulouse and last in line of a family that dated back a thousand years.

1880
Development of halftone screen allows for first photo printed with a full range of tones.

1880 - 1914
Art Nouveau movement begins and changes design, making its way into all types of commercial design and utilizing all types of arts.

1896

Motion Picture

Introduction of motion picture was a huge breakthrough in design industry.

1917
James Montgomery Flagg designs famous “I Want YOU for the U.S. Army” poster. The poster, a self-portrait, was actually an American version of a British poster by Alfred Leete.

1919
The Bauhaus, a German school, is founded, eventually providing the framework for modern design.

1932
Stanley Morison oversees design of Times New Roman font, commissioned by the Times of London.

1940
First issue of Print Magazine printed.

1956
Paul Rand designs IBM logo using City Medium typeface.

1957
Max Miedinger designs Neue Haas Grotesk font, later renamed Helvetica.

1969
Douglas Engelbart develops first computer mouse, setting the stage for the future tool of graphic design.

1984
Apple releases first Macintosh computer, featuring bitmap graphics.

1985
Aldus, formed by Paul Brainerd, develops PageMaker software. Brainerd coins the phrase “desktop publishing.” In the same year, New York firm Manhattan Design creates the MTV logo.

1990
Photoshop version one released, and physicist Tim Berners-Lee develops the world wide web, along with HTML and the concept of website addresses.

The Logos

Graphic mark or emblem commonly used by commercial enterprises organizations and even individuals to aid and promote instant public recognition.

A logotype was a uniquely set and arranges typeface or colophon.

Example of Logos :

This logos I get in Jusco Seremban 2 :
This is the other logos I get.

Icon and Symbol

Example : The images of the Icon and Symbol.

A letter, group of letters, character, or picture that is used instead of a word or group of words.

Websites

- Website is hosted on a least one (web server)

- A set of related (web pages) served from a single (web domain)

- A webpage is (document)

Example :

Corporate Stationary

- Corporate stationary includes business cards which are usually for companies.
- It is equipped with the company's slogan, logo, photos, information or mission statements.

Example :
- This is the example for the corporate stationary.
- This two picture I get from internet.

Advertisements

- something (such as a short film or written notice) that is shown or presented to the public to help sell a product or to make an announcement.

- a person or thing that show good or effective something

- the act or process of advertising

Book Design

- book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole.

- describes book design as "an arcane subject", and refers to the need for a context to understand what that means

Example : The Book Design

- this book I borrow from my friend.

Brochures

- small, thin book or magazine that usually has many or advertising material
- a flyer, pamphlet or leaflet that used to pass information about something
- brochure are advertising pieces mainly used to introduce a company or organization and inform about and / or services to a target audience

Example :
- the example for brochures I get from internet.

Billboards

- sometime also called a hoarding in the UK and many other part of the world

- a large outdoor advertising structure a billboard

- typically found in high-traffic areas such as alongside busy roads

Example :

The images of the billboards.

Product Packaging

- packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use

- packaging also refers to the process of design, evaluation, and production of packages

- packaging contains, protects, preserves, transports, informs, and sells

Poster

- A poster is any piece of printed paper designed to be attached to a wall or vertical surface.
- Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.
- Poster are designed to be both eye-catching and informative.

Example : Poster

Greeting Cards

- A greeting card is an illustrated, folded card featuring an expression of friendship or other sentiment.

- Greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to convey thanks or express other feeling.

- Usually packaged with an envelope, come in a variety of styles.

Example :

- This two example for greeting cards.

Task 2

Group member :

Elaine Nisha D' cruz
Pauline Uran Anak Dabit
Noor Wardah Binti Baharuddin

Introduction

Perodua, acronym of Perusahaan Otomobil Kedua Berhad is Malaysia's second automobile manufacturer after proton. It was established in 1993 and launched their first car, the Perodua Kancil in late 1994.

Perodua mainly produces small-compart cars and therefore does not actually compete with proton for the same market niche. In the United Kingdom their cars are sold by Proton dealers who wish to attract customers seeking a smaller and cheaper alternative to the Proton range. Besides the UK and Singapore, Perodua also exports their cars to Mauritius, Brunei, Sri Lanka Cyprus, Malta, Egypt, Lebanon, Qatar, Saudi Arabia, Syria, and Fiji in small numbers by local dealers.

COMPANY OF PERODUA

- The vision of Perodua is to be the most preferred automotive brand renowned for products and services of excellent quality which contributes to the development of the nation.

Product

- The Perodua Kancil - August 1994

- The Perodua Rusa - March 1996

- The Perodua Kembara - August 1998

- The Perodua Kenari - June 2000

- The Perodua Kelisa - August 2001

- The Perodua Myvi - May 2005

- The Perodua Viva - May 2007

- The Perodua Nautica 4WD - May 2008

- The Perodua Alza - November 2009

The Perodua Logo

The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical, which is more fluid and dynamic. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of competent workforce and resilience in meeting challenges in the globalised world. However, the emblems mounted on the company's latest cars have black in place the green and red areas, with the chrome relief maintained as it was.

As compared to Proton, Perodua has been quite successful in its business ventures. Its cars are very popular among Malaysians, such as the recently introduced Perodua Myvi, which sold 80,327 units in 2006, outselling its rivals best selling car, the Proton Wira, which only sold 28,886 units in Malaysia. In 2006 and 2007, Perodua became the best selling car company in Malaysia.Perodua is set to become the largest compact carmaker in South-East Asia. It currently has capacity to make 200,000 cars annually. By July 2007, it is expanding to 240,000 per year.

References

TASK 2
BASIC GRAPHIC DESIGN ( DSN2143 )

NAME : PAULINE URAN ANAK DABIT
MATRIC CARD : DGD3-10/12-00071
IC NUMBER : 920701-13-5568

THIS ABOUT 5 ARTIST REFERENCE

YUSOF GHANI
AISYAH BINTI BAHARUDDIN
HASNEE A RAHMAN
MUID LATIF
SHALINI GANENDRA

YUSOF GHANI

- —Yusof Ghani is an artist known as Malaysia. Yusof Ghani is a graphic artist who has turned to fine art after receiving the government's allocation to study art at George Mason University, Virginia in 1979. Yusof Ghani there have met with Walter Kravitz, a professor in painting that had introduced him to fine art.

- —Inspired by American Abstract Expressionists - Pollock and de Kooning, he eventually decided to pursue fine arts and develop his own style in painting. He then continued to work for a Master's Degree at Catholic University in Washington, D.C. and met Professor Tom Nakashima who taught him the finer points in painting.

ARTIST STATEMENT

- —Yusof Ghani the first solo exhibition at Anton Gallery in Washington , D.C. with the “ Protest Series ’’ was a success. Ever since then, he has gone on to produce other series in various exhibitions all over the world. His most popular series are “ Tari ” ( Dance ), “ Topeng ” ( Mask ), and “ Wayang ” ( Play ). Most of these collections have been bought by art collectors around the world and have appreciated significantly in value.

- —Yusof is currently an instructor at the Universiti Teknologi MARA in Malaysia. His works have been exhibited in various galleries and media. He enjoys working in his studio and travelling for the exhibitions.