PROFESSIONAL PRACTICE

PROFESSIONAL PRACTICE

Pauline Uran
DGD3-10/12-00071
(DMP 2043) Mr Faisal

TASK 1 ( Week 1-2 )
Personal Qualities / Self-SWOT Analysis
This task i must creative way about my selves. This is about approach as many as possible that can help me to develop an idea. I need to identify my own strength, opportunities, threats and weakness using SWOT analysis.

First in the class i do the mind map first about myself before do in Adobe Illustration and design in infographic. For example mind map :

After that, I do that mind map in Adobe Illustration use Info graphic for a self-promotion. Than, just presentation in the class use the PDF to show the SWOT analysis about myself to other friend's. For example my info graphic :

TASK 2 ( Week 3-5 )

Career direction/Pathway/Industry

To understand the company background and nature of business and are required to get their company profile. This task I need to do the interview to apply and work for to know my work position, department, specialization and about the job scope in that company.

This is the information that i can present a series of interviews in Sign House Advertising. For example :

TASK 3

Research Writing  

Copyright

Copyright can exist in many forms and circumstances. Copyright also been described and classified and are not subjected to any kind of special copyright and clear as it was protected by the copyright laws.

Copyright also referred to a work or other people that have been distributed to people who do not belong to us. Copyright refers to literary works, music, artwork, films, sound recordings and broadcasts.

Copyleft

This means you are free to share, publisher and adjust work with the same license to share any shape built next job and under copyright protection.

Trademark

Trademark is a sign, brand, logo or trademark which includes letters, numbers, name, signature, and logo. For example the Proton brand, Dell and Apple. Trademarks are a type of sign or commonly known as a distinctive indicator used by an individual, a company and any other entity to identify the source of goods or service uniquely and to differentiate it from the other entity results. This is one of the rights of intellectual property.

Patent

A patent is a new invention or innovation of the product. For a list of products that do not exist in the country are to be covered under the patent for 20 years.

Trade secret

Determinants of trade secret

An exact definition of a trade secret is not possible. Some factors to be considered in determining whether given information is one’s trade secret are:                             

1. The extent to which the information is known outside of one’s business
2. The extent to which it is known by employees and others involved in one’s business
3. The extent of measures taken by one to guard the secrecy of the information
4. The value of the information to one and one’s competitors, the amount of effort or     money expended in developing the information.

Some of the ways to protect a trade secret are as follows:

1.  Restrict access to the information (lock it away in a secure place, such as a bank vault)
2. Limit the number of people who know the information
3. Have the people who know the trade secret agree in writing not to disclose the information (sign non-disclosure agreements)
4. Have anyone that comes in contact with the trade secret, directly or indirectly, sign  non-disclosure agreements
5. Mark any written material pertaining to the trade secret as proprietary.

Intellectual property and how it protected

The legal system has provided the rights and specific protection for property owners. Intellectual property is a term that refers to several different types of inventions mind that the exclusive rights recognized under the law relates. Under intellectual property law, owners are given certain exclusive rights to a variety of intangible assets, such as music, literature, and art; discoveries and inventions; and the words, symbol and design. Common types of intellectual property rights, including copyrights, trademarks, patents, design rights and trade secrets in some jurisdictions trading. In the field of intellectual property law refers to the result of human creativity that includes many things such as musical works, literary and artistic invention, and symbols, names, images and designs used in commerce, including copyrights, trademarks, patents and other related rights, Under intellectual property law, the holder of one of the properties of an abstract nature has certain exclusive rights to intellectual property they create.

Development of intellectual property in a country will also increase the level of innovation, economy and shifts to a knowledge-based national economy. The strength of intellectual property law in one country has also been identified as an important factor affecting foreign investment particularly to the field of knowledge-based businesses.

World Intellectual Property Day is celebrated on April 26 every year to raise public consciousness about what is intellectual property and how it promotes not only the development of music, art and entertainment but also product innovation and technology.

Model release form

Model release forms is to form a separate policy is needed to safeguard or protect copyright. That is, if there are people who are known in the image and reality model, signed by the person who makes sure that you have permission to use certain image.

Royalty free (RF) and Rights Managed (RM)

This is a reference to the right to use copyrighted material or intellectual property without having to pay royalties and also not have to pay any license to use or the amount sold, or some time period of use or sales. In photography and stock photo industry is referring to a copyright license and if purchased by consumers can thus allowing the use of all of the images that have been determined by the license. If the user wants to use another image to other uses user must buy additional licenses.

Privacy

Although there are 50 states have laws that vary and all states have realized that every individual has the right to in their daily life. However, the right to privacy is not absolute.

Counterfeiting

Counterfeiting is the practice of manufacturing, importing / exporting, distributing, selling or otherwise dealing in goods, often of inferior quality, under a trademark that is identical to or substantially indistinguishable from a registered trademark, without the approval or oversight of the registered trademark owner, counterfeits are most commonly called fake goods or knock-offs. Many well-known and successful brands, spanning various industries, are victims of counterfeiting.

Counterfeiting is different from traditional trademark infringement or passing off, which involves, internalize, the selling of products under confusingly similar trademarks or service marks.

Infographic Resume

ADVERTISING DESIGN

Task 1
WEEK 1-2

The Anatomy of Advertising

First i do the research about the type anatomy of advertising. This part is about the techniques, type of agencies and roles within an agency. 

What is Advertising?

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

advertising is the processes of communication where by person or group of people are persuaded to take some form of action, usually to make a purchase or participate in a particular behavior.

Advertising is one way to do marketing, it is known as a way to communicate with customer. Advertising most simple and easy. Advertising is an idea how to promote the product to audition. 

For example introduce a product use the :

1. Banner
2. Billboard
3. Television
4. Flayers
5. Poster
6. Magazine 

The exercise : How to make Spinograph
This is exercise in the class. I do this Spinograph in Adobe Illustration. This the spinograph look like. 

My Mood board

This is how my mood board look like. This is what i look and feel.

Envelop and Business Card

INTERACTIVE MULTIMEDIA DESIGN

INTERACTIVE MULTIMEDIA DESIGN

Pauline Uran
DGD3-10/12-00071
(DSN 2164) Ms Fasehah

TASK 1
WEEK 1-5

Introduction and Anatomy of Interaction Design

In the class i study about the introduction and basic principles of Digital Media and Multimedia Production: that is a functions of Multimedia, Interface Design Elements (GUI and UX, and production process.

Then, i need create a storyboard for the planning phase and layout design must be supported by the UX and UI. In this subject mean of GUI is Graphic User Interface. 

For this task we do in group. In group got a 4-5 people in group. Then, one people must do the 20 sketches in A3 size paper for the apps. First, choose three of ideas and have a layout scene 4-5 development scenes. From the ideas choose the best want to layout.

What is Interactivity?
When the user can control elements/button (provide user interaction), it is called interactive multimedia.

GUI :- Icon, text, button, elements of design
Example : Mobile Application Design Samples

UX :- The user perpeptions and feelings before, during and after their interaction with your mobile apps.
Example :-

1. Content
2. Design
3. User Input
4. Mobile Context
5. Marketing
6. Social
7. Help
8. Feedback

What is suitable with the users:

-Design elements like contrast

Process :

-Thumbnails-Storyboard-Layout-Mind Map

Production :

-Design, Animate, Colouring, Video, Action Script

Find :

-Editing, Sound Effect, Finishing ( Publish )

My Sketches for the Main Page

This part to show about the main page and scene by scene. Form this picture can see the layout first is main page, scene 2 until scene 5 for exit and have get a button back for the scene.

The Final Mobile Application by group look like :

The sketches final look like.

This part of main page and sence 2 sketches

The part of sence 3 and sence 4 look like. This sence for music Indian and Chines look like

This is the sence 5 and sence 6 look like before do in Adobe Illustration. This part for List of Iban Songs and button exit.

TASK 1- THE FINAL OUTCOME MUSIC MANIA

Main page for the music mania. This main page got 5 button can click for example can click button Malay, Indian, Chineses, Iban and button Exit. 

Sence 2 for the button Malay. If you click button Malay in main page than you can see this sence for Malay music and your can click button at that radio then you can ear the song play from that radio.

This Sence 3 for the the Indian musical instrument part. This sence the picture of musical of instrument that can move and have the little of the description about that instrument. Than the button back also can click.

This Sence 4 for the Chineses video. This part for the Chineses video and from this sence can see the video the people of china playing the big drum. In this part also have a little bit description about the the Chineses performance. 

This Sence 5 part of list of iban song's. This part have the three of the musical instrument of Iban people. Than your can click the button to play the video and from that video your can see the people of Iban play that musical instrument. The description of this part about a kind of traditional guitar iban community in Sarawak. Gong's elements of jazz and classical music into its musical style. Drums hammered by hand or paddle made of merbau. Three of this is a instrument of Iban Community.  

This Sence 5 part of the button exit. If you want to exit you can click button YES and if you don't want to exit you can click button NO.

This picture for cover CD. This cover CD for my group look like.

MY OWN E-PORTFOLIO

SKETCHES

From that sketches, I choose one of the best for my e-portfolio. That sketches for my e-portfolio in final project mobile application. After i choose the best one, i must do the design in the Adobe Illustration follow my concept.

This is my mood board look like :

This mood board it is about my portfolio. This is about myself for example i know how to use Adobe Illustration, Adobe Photoshop and Adobe Flash Professional. From this also i put the color i like for example color yellow, purple, white, blue, pink and etc. This mood board related whit my storyboard.

My Storyboard

This is my sketches for storyboard from main page until sence 6. This is how my Mobile Application look like.

This is my storyboard for mobile application look like.

The Final Mobile Application in Adobe Illustration

This is the process Mobile Application in Adobe Illustration before do the coding :

1. Main page ("1",1)
2. Sence 2 ("2",1) , ("1",1)
3. Sence 3 ("3",1) , ("1",1)
4. Sence 4 ("4",1) , ("1",1)
5. Sence 5 ("5",1) , ("1",1)
6. Sence 6 ("6",1) , ("1",1)

In Adobe Illustration, i must separate the button for the button click for every sence button. If i do like this is very easy i can import the picture to the Adobe Flash.

Main Page

Sence 2

Sence 3

Sence 4

Sence 5

Sence 6

The process in Adobe Flash

This is part of coding in the Adobe Flash Professional from Main page until sence Exit Button.

This is part of Main page. The all of button biography, artwork, practical, video and exit can click to look the sence for the all button have.

This is for Sence 2 look like. This part the picture of Bunny can move because i do the animate for that picture. That bunny can move in 5 second. The back button for this part can click and can go back to the main page.

This part of Button YES and Button NO. This two button can click. If you click the button YES, you sure want to exit but if you click the button NO you can go to the main page. 

Cover CD